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Alcohol marketing
Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change
Marketers have made progress in highlighting their role in achieving UN goals but the stakes are rising. Unless we intensify these…
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Alcohol marketingFood marketingMarketing to children
Bad health is bad for business
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
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Alcohol marketingSelf-regulation
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
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Alcohol marketing
Alcohol Marketing Road Test
Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law
WFA Policy Tracker
WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…
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Alcohol marketing
Independent study shows low ad exposure to alcohol ads online
Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands
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Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Alcohol marketingMarketing law
WFA’s response to WHO consultation (alcohol marketing)
WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen…
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Alcohol marketing
Alcohol marketers seek to prevent minors from seeing alcohol ads
There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the…
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Alcohol marketingSelf-regulation
How-to guides for responsible alcohol marketing on social media
Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media…
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Alcohol marketingSelf-regulation
Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol…
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Alcohol marketingSelf-regulationMarketing law
Alcohol Marketing: literature review
A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours